WHO is WCLN?

WCLN-FM is a locally owned Contemporary Christian Music station which launched in1994.

 

WHO LISTENS to Christian Radio?

Providing accurate listener demographics is impossible for any radio station

  • WCLN selects music and other content popular among Adults 25-54
  • Based on response, WCLN's Core Demographic is Female 35-54
  • Anyone who prefers Positive, Family-Oriented entertainment

 

WHY ADVERTISE on Christian Radio?

According to Simmons Market Research,

  • 72% of Christian radio listeners prefer to buy from businesses that advertise on their radio station
  • 62% say that they would "shop more at a known business if it advertised on Christian radio."

 

These same loyalty factors have held up well for the last two and a half decades.

 

The "halo effect" of this unique market has weathered a variety of economic conditions and global marketing shifts from the impact of cable TV to the arrival of digital advertising.

 

Marketing to a Christian audience remains as simple as using a well-conceived radio campaign on the right radio stations.

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FCC Public File